GROWTH MARKETING

Magnify Your Campaigns For Persistent Growth

Growth Marketing is an approach where you take accountability for all the metrics in your marketing funnel and improvise them little by little everyday. A typical marketing funnel is based on the AARRR framework – Acquisitions, Activations, Revenue, Retention and Referrals. Growth Marketing focuses on growing metrics for all the above funnel parts through systematic evidence generation.

Unlike Brand Marketing, Growth Marketing has experimentation at its foundation. It’s about running as many experiments to test out hypotheses that can improve your funnel metrics.

A lot of factors come into play when it comes to Growth Marketing such as website User Experience, Customer Journey Mapping, Conversion Rates, Retention Rates, Referral Rates etc*

Our team has expertise in driving growth to all funnel metrics with extensive experimentation & hypothesis testing.

Our Approach To Growth Marketing is Innovative

Businesses often confuse Growth Marketing with Growth Hacks, as in, they look for one big hack that is going to drive them insane growth in revenue. Growth Marketing is totally the opposite, it is about finding all the small growth opportunities or drivers that improve your funnel metrics over long periods of time.

A good growth marketing strategy starts with a thorough understanding of the product market fit, the existing customer journey and identification of gaps, user experience analysis & identification of gaps in UX. Then we move towards understanding your goals with growth marketing and which funnel metrics you want us to focus on.

Once we have the above information, we come up with a series of hypotheses that we believe can drive growth across the selected metrics. Then we test them all by designing and shipping experiments to find out what works and what does not work.

Some of the factors we look into: Conversion Rates, ROI, Cost Per Acquisition, ARPU, Retention Rate, Active Users, Churn Rate, App Installs & Uninstalls, Repeat Users etc*

Once we find out all the Key Growth Drivers or the strategies, we scale them and automate them to bring you recurring growth.