CONVERSION RATE OPTIMIZATION
Measure Quality and Not Quantity
Conversion Rate Optimization is one of the most important parts of any digital strategy. Just like it’s necessary to have a good digital marketing strategy execution it is also necessary to have a Conversion Rate Optimization plan.
If you don’t have a CRO plan, your marketing expenses will rise continuously while the revenue would be still the same.
Doesn’t matter if you have an ecommerce business, a service based business or may be a multinational conglomerate Conversion Rate Optimization helps your business in a lot of ways. A few to name would be increase in revenue from the existing traffic flow, staying up to date with the market trends & increasing the lifetime value of your customer.
Instead of paying attention to the conversion rate from the beginning, businesses spend a fortune to build a user base and then spend another fortune improving the conversion rate. It’s too late by then, since they have much of their existing customers / audience compared to their competitors!
Our Approach to Conversion Rate Optimization is Eloquent
Conversion Rate Optimization involves continuous testing & experimentation. When it comes to CRO everything is subject to experimentation & A/B testing. Our team accounts for all the necessary data.
Once we have everything we need, our team establishes a test protocol for your entire website. Every minute piece of detail is analyzed right from the content tone, the design, page flows, etc*
Once the test is complete we handover you a detailed report on what factors need to be changed on priority levels.
We also analyze your post lead acquisition or pre sales processes and figure out if there are any gaps that need to be filled.
All of the extensive tests & analytics to build you better returns & minimum lead spill over.
Our Strategic CRO Services Incorporate Following Factors
Traffic Analysis
Heatmap Analytics
Page On-time Analysis & Optimization
Website Performance Audit & Optimization
