How We Generated $15503 in Revenue For Pristine Safaris with the help of Facebook ADs
Pristine Safaris is an exclusive wildlife travel company specialised in operating and conducting wildlife group tours for the inbound travellers. Specifically from UK & USA. We as a team have been involved with Pristine Safaris from the day of their incorporation.
The Goal
Pristine Safaris as a brand was totally new when it came to the inbound travel market in the United States of America & United Kingdom. The challenge was to build positive brand exposure that would reduce the lead acquisition costs & also improve the ADs visibility.
The Strategy
We as a team came up with a systematic Facebook & Instagram campaign that focused primarily on building brand exposure. The challenge was to get people visit an entirely new website. Since the whole wildlife travel business is based on photography, we created a specific landing page, that displayed different stories about the forests & wildlife of India.
This landing page was targeted to frequent international travellers in USA & UK with wildlife photography and nature watching as common interest.
All of the visit data was then collected through a Facebook Pixel integrated in the website’s backend. We then deployed a different campaign targeting the landing page visitors to generate lead through Facebook Form ADs.
Key Achievements
↑ 12500 Daily Impressions through Facebook ADs
↑ 68 Qualified Leads Collected Per Day with Facebook & Instagram ADs
The Strategy
We as a team came up with a systematic Facebook & Instagram campaign that focused primarily on building brand exposure. The challenge was to get people visit an entirely new website. Since the whole wildlife travel business is based on photography, we created a specific landing page, that displayed different stories about the forests & wildlife of India.
This landing page was targeted to frequent international travellers in USA & UK with wildlife photography and nature watching as common interest.
All of the visit data was then collected through a Facebook Pixel integrated in the website’s backend. We then deployed a different campaign targeting the landing page visitors to generate lead through Facebook Form ADs.
Key Achievements
↑ 12500 Daily Impressions through Facebook ADs
↑ 68 Qualified Leads Collected Per Day with Facebook & Instagram ADs
Impact Achieved with Spalpi