The Non – Linear Digital Marketing Program
Become a part of your consumer’s life cycle by optimizing for audiences and not channels.
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What is Non – Linear Digital Marketing?
Non- Linear Digital Marketing is a process where you make your brand a part of the consumer’s life cycle and the consumer becomes a part of your brand’s life cycle. Too complex?
Here is the simpler version, instead of telling your customers about your brand to drive sales, you aim to connect with them by positioning in a way that resonates with your customers on a day to day or a timely basis that in return drives you more revenue. It is indeed a long term approach where you spend most of your time & resources identifying your audience’s pain points by experimenting with different kinds of hypotheses.
Once you have identified the maximum number of pain points in your consumer’s life cycle when it comes to using your service or product, you aim to solve them by optimizing your overall user experience across all the channels you operate in.
Once you have solved the maximum number of pain points, you then capitalize on it by running a holistic campaign that asks your customers to tell you how you as a brand have affected their life (or) how you can improve your user experience further or it can be anything, that makes “Engagement” of your existing users a part of your marketing strategy.
Non Linear Marketing is a long term approach and is designed to improve your metrics throughout the marketing funnel.
Redefinining Brand Marketing
Since NonLinear Marketing aims at building your brand’s fabric organically into your customer’s life cycle, it is important to have a good amount of data to learn & analyze the key pain points your customers are facing while using your product or service.
To do that, you need more & more customers which brings us to the first part of your Non Linear Marketing Strategy. Brand Marketing.
We redefine your brand marketing strategy to drive more and more acquisitions or the top of the marketing funnel.
Top of The Funnel, Completely Taken Care of!
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Strategic Digital Marketing Planning
Our team chalks out a year long digital marketing plan that aims at driving more brand awareness & customer acquisitions.
Content Marketing & Advanced SEO
Content Marketing & SEO always go hand in hand. We come up with a realistic SEO strategy that will drive more organic traffic to your website with the help of content marketing.
Integrated Social Media Marketing
Once the content marketing starts, we then infuse it with your brand’s social media channels to amplify your brand’s reach with organic social media marketing and paid social advertising.
Google ADs
Depending on your product / services we run Google Ads (Search, Display, Video, Shopping) through the Google Channels which have the most potential to drive acquisitions to your website.
Digital PR
Series of Digital PR campaigns to build brand awareness and build high quality backlinks for your website which in return increases your website authority & improve your ranks across the important pages
Data Monitoring & Analytics
The most important part where we continuously monitor the performance of all the channels (organic and paid) and the key metrics. Figuring out the kinks and optimizing them.
Stay Ahead With Growth Marketing
Non Linear marketing approach is all about how your brand integrates with your consumer’s life cycle. To achieve that you need to understand your audience well enough to know what makes their journey from the awareness stage – first purchase stage seamless. To do that you need to constantly optimize your user experience not only digitally but also through the offline modes like sales.
This is where the next part of Non Linear Marketing comes into play. The Growth Marketing Phase. In this phase our team focuses on optimizing all the parts of the funnel. So where brand marketing is mostly based on top of the funnel, growth marketing applies to every part of your marketing funnel.
Entire Funnel, Tested, Automated & Optimized!
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Hypothesis Building
Our team comes up with a series of hypotheses that can potentially improve the metrics across your funnel. Acquisition, Activation, Retention, Revenue, Referrals.
Establishing Experiments
Once the hypotheses are validated, our team designs experiments that test the hypotheses established earlier.
Shipping Experiments
Once the experiments are prioritized, they are shipped to the segmented parts of your audiences.
Identifying Low Hanging Fruit
Depending on the analytics from experiments both (failed & successful) the withdrawn value is then communicated to the brand marketing team.
Scaling & Automation
The successful experiments which proved to be true are then scaled for the entire target audience and automated to run continuously.
Optimizing Your Brand for Better
User-Experience
Once we have squeezed out growth through all existing parts of your digital assets, brand marketing programs & growth marketing programs it’s time to capitalize on the learnings and the value we have made through all the phases.
By this phase, we pretty much have a clear idea of
What exactly works for your business,
What pain points we have successfully solved for your customers,
What they find most appealing about your brand,
Combining all the above data our team comes up with a huge campaign set to perform across all major channels, preferably through the video medium that has two key outputs:
Engages Your Existing Audience
Ripples Brand Awareness to other prospects that haven’t yet discovered you!
