RETENTION MARKETING

Turn Your Leads Into Loyal Customers

Retention Marketing is all about making your customers stick with your brand for longer periods of time. Brands often focus more on getting new customers all the time and fail at making repeat sales with their existing customers, retention marketing addresses this problem.

Every customer has a life cycle when associated with a brand. The longer the life cycle the more revenue you drive from those customers. Sending timely emails or messages to customers every now and then is just a part of Retention marketing; it’s more about building brand loyalty.

Our Approach To Retention Marketing is Eternal

The right time to start with retention marketing is the day you get your first customer. But unfortunately you can’t just tell your customers directly for the second time or the third time or so on.

A great retention strategy starts with thorough analysis of your marketing funnel & the existing retention rate. Then we move through the golden path of your customer journey to identify the problems (if any) in it. Then we move towards segmentation of your existing customers data by the Recency, Frequency, Monetary model to categorize your customers into Active, Lapsers & Bouncers.

Once we have all the above data, our team comes up with a gamut of retention plan that has relevant multiple channels that can grow your retention rate, such as, targeted emails, pixel based Facebook Remarketing ADs, Google Display ADs, Push Notifications, Web Notifications, Triggered Offers through SMS & Email etc*.

We test out all the relevant channels with different experiments to figure out the key retention drivers. Once we figure it out, we scale them & automate them and thus grow your revenue at the end.