CONTENT MARKETING

Content That Drives Value to The Valued People

What makes a great content piece? The one which drives people from reading to sharing. Content is the undisputed king of the digital marketing world. BUT, it is always misunderstood.

No matter who or why brands create content, the end goal is always to drive engagement to the business. Engagement which then converts into a sales pipeline. More than 50% of brands create content that doesn’t sync with their target audience. More than 70% of the content on the internet goes unnoticed.

Do not believe us? Tell us how many times have you seriously read the bottom 5 results of the Google Search Results Page? Or even went to the results page no 2?

Our Content Marketing Strategy is Data Driven

The approach to any content marketing strategy starts with a meticulous research of the brand’s target audience. It’s important to know their basic demographics when they consume content, such as age, education level, sex etc. Once the basic demographics are established it’s time to account for their behavioral traits such as their liked tone of voice, what type of content can dwell in their mind, digital activity, frequency of social browsing and their favorite platforms. This is exactly what we do. A thorough analysis of all the key factors which influence the audience to consume and share the content. All of this is achieved through systematic insight generation techniques.

Once we have all of the necessary ammunition, it’s time to build a documented content marketing strategy. A good content plan has a good amount of fresh content & a good amount of repurposed content. Our team figures out the opportunities for building key content pieces for your brand and executes the entire plan on your behalf. Content Marketing is just not posting a few articles or blog posts with platitudes that may or may not drive engagement for your website. It is more about storytelling and delivering value at the same time.